Legendary experiences, at the click of a mouse

Each of our extraordinary Panerai models has an equally epic story to tell. Much like their wearers, our fleet of high-performance watches exemplifies strength, endurance, innovation, and an inherently adventurous spirit. We’re pleased to debut PAMCAST, a new digital storytelling program that brings to life an immersive odyssey through the Panerai universe.

The PAMCAST editorial platform is a testament to our commitment to offering one-of-a-kind experiences, both online and off. We look forward to taking you on a number of thrilling PAMCAST journeys, which range from virtual expeditions to voyages through Panerai’s riveting history to curated travel guides to the world’s most exquisite locales.


Italian Colors

Everything you need to know before visiting the Cinque Terre Italy. The perfect itinerary, including spectacular hiking, and tips on how to visit this one of a kind destination always with your loyal Luminor Marina Carbotech on the wrist.


Luminor Blu Mare

At Panerai, we know the most exceptional objects have equally inspired stories behind them. Discover the rich history of deep-sea diving tools, and meet a modern-day marvel, the Luminor Blu Mare – 44mm.



Developed to merge technical performance and substance with proven knowhow, the new Submersible unifies its aesthetic and functional dimensions by displaying a fitting color on the opaque ceramic disc of the bezel: blue, a hue that instantly evokes the sea.


Luminor Marina Goldtech™

The new Luminor Marina Goldtech™ Sole Blu – 44mm is a contemporary manifestation of landmark elements from Panerai’s legacy exhibiting a singular identity thanks to the precious metal from which it is forged.


Submersible Goldtech™ Orocarbo

The new Submersible Goldtech™ – 44 mm embraces a new, experimental aesthetic that merges innovation and tradition.


Luminor Marina TuttoGrigio

The new Luminor Marina TuttoGrigio - 44mm reflects an remarkable balance between advanced features and a sporty personality.


Luna Rossa Collection

Love for the sea, excellence, technical innovation and determination are just some of the qualities that connect Panerai and Luna Rossa, two partners willing to devise visionary tools, inspired by technologies and materials used in the America’s Cup, and focused on changing the rules of the game.


Paneristi - Luminor Marina 01312

A natural successor to the historic diver's watch conceived at the beginning of the 1950s, inspired by the name of the luminescent substance that replaced Radiomir after the Second World War, the Luminor Marina PAM01312 marks another stage in a constant process of evolution.